Common questions

What is InfraLaunchPro?

InfraLaunchPro is an international business development company. We design and build North American commercial channels for manufacturers, distributors, and B2B companies of any size, any product, any country, that need North American market presence and are not producing it at the level the product deserves. It is design-build for commercial channels. We design the channel, build it, and run it under one point of accountability.

What does design-build for commercial channels mean?

In construction, a design-build firm designs the building and builds it. One firm. No gap between what was designed and what got built. InfraLaunchPro does the same for commercial channels. We analyse the market, design the channel architecture, recruit and develop the distributors, run the outreach campaigns, manage the field team, and report to your board. You deal with one company. We handle the full program.

What makes InfraLaunchPro different from other market entry advisors?

We design and build the commercial channel and then run it. Most advisors produce a strategy document. We produce a channel that is operating. The distributor relationships are real. The outreach is running. The field team has a structure and reports against it weekly. You deal with one company across the full program. We handle the rest.

Who do you work with?

Any company that needs to build or rebuild a North American commercial channel. Manufacturers, service companies, contractors, and distributors of any size, any product, any country. The ICP is defined by the problem, not the company profile. If you need North American market presence and your commercial structure is not producing it, you are the right client.

What industries do you work in?

Manufacturing, construction, commercial services, and B2B distribution. We have built commercial channels across all four. In manufacturing, the channel is distribution networks, specification pull, and pricing architecture. In construction, the channel is subcontractor relationships, specification with architects and engineers, and general contractor trust. In commercial services, the channel is referral architecture, market credibility, and disciplined outreach to the right buyers. In distribution, the channel is territory management, distributor development, and new geography entry. The commercial expansion problem is the same across all four. The channel architecture is different. The methodology that finds the opportunity and builds the channel around it is always the same.

Do you work with construction companies?

Yes. We have built commercial structures for construction companies entering new geographies and scaling regional presence. The commercial expansion work in construction focuses on subcontractor network architecture, specification channel relationships with architects and engineers, and general contractor trust development. The case study from CDG on this site covers that engagement in detail.

Do you work with service companies?

Yes. We have built commercial channels for service companies entering North America without a physical presence. The commercial structure for a service company is different from a manufacturer but the methodology is the same. Find where the growth lives, design the referral and credibility architecture around it, build the outreach program, and run it until the first client engagement produces and compounds. The case study from CSL Group covers this type of engagement.

Where are you based?

Mississauga, Ontario, Canada. We work across North America and with international companies entering the market from Europe, the Middle East, Asia, and Australia.

What does the engagement actually involve?

It depends on the stage. Channel Design is the analysis and blueprint. Channel Build is the execution. Channel Operations is ongoing management. Most engagements move through all three stages.

What happens in the first 30 days?

Market analysis and channel design. We map the North American landscape for your product. Which distributors serve which segments. What the pricing architecture needs to look like for the North American margin stack. Where the specification pull has to be built before the channel can activate. By the end of 30 days you have a channel design and an entry sequence.

How do you select distributors?

Channel mapping first. We identify which distributors serve the segments that match your product and your target buyer. Not a generic list. A specific map. Then fit assessment. Then development before activation. We do not select on who responds first. We select on fit.

Do you do the selling?

No. We open the channels and build the commercial engine. Your team handles the conversations that the engine opens. This distinction determines what the engagement costs, how long it runs, and what you own at the end.

What does field team management mean?

If you have a sales representative or business development person in North America, we manage them as part of the engagement. We build their contact list, write their call script, set their KPIs, review their weekly results, adjust the approach based on what the data shows, and report their performance to your board.

Do you handle SEO and brand development?

We understand how SEO, AEO, and brand positioning affect channel performance and buyer discovery in North America and we design the channel around that reality. Where specialist execution is needed, we bring in the right people and coordinate the program. One point of accountability across the full commercial program.

How do you use market intelligence in the work?

We track the North American market daily through InfraMarketNews. Housing starts, tariff movements, facility announcements, who is expanding, who is buying, who is specifying. That intelligence informs every channel decision and drives every outreach campaign.

What does it cost?

Three engagement stages. Channel Design: From $8,000 CAD, one-time. Channel Build: From $18,000 CAD, 90-day engagement. Channel Operations: From $5,500 CAD per month.

How long does it take to build a distribution channel from zero?

The channel design takes 30 days. The first distributor conversations are active within 60 days. The first orders typically follow within 90 to 180 days depending on the product, the segment, and the market.

Do I need to do the Entry Diagnostic first?

The Entry Diagnostic ($3,500) is a deep diagnostic engagement. It is the right starting point if you want to understand your full commercial situation before committing to a channel build. If you already know what channel you need built, we can scope a Channel Design engagement directly from the intro conversation.

What is the difference between InfraLaunchPro and a sales agency?

A sales agency provides sales representatives who make calls on your behalf. We build the commercial infrastructure those calls require to produce results. Channel architecture, distributor recruitment, verified outreach, field team structure, board reporting, market intelligence. A sales agency without that infrastructure produces activity. InfraLaunchPro produces a channel.

Do you work on commission or retainer?

Retainer. Fixed monthly fee for Channel Operations. Project fee for Channel Design and Channel Build. We do not work on commission because commission arrangements incentivise closing deals rather than building the channel architecture that makes deals compound.

How do I start?

Fill in the intro form at infralaunchpro.com/assessment. Tell us about your company, your product, where you are in North America, and what you are trying to solve. We read it before we talk. The first conversation will be worth your time.

How quickly do you respond?

Within one business day on all intro submissions. Usually same day.

How many clients do you work with at once?

A limited number. The work is direct and hands-on, not delegated to junior analysts. We take on engagements we can run properly.

Still have questions?