Business Development
Your product was never the problem.
Your commercial structure was.
We build the channels, open the relationships, and run the commercial engine — so your team can focus on the conversations that close.
Three ways to engage
01
Commercial Architecture
The blueprint
$8,000 – $15,000 CAD
02
Channel Build
The foundation
$18,000 – $28,000 CAD · 90 days
03
Channel Operations
The engine, running
$5,500 – $10,000 CAD · month
Diagnostic first
Every Business Development engagement begins with a diagnostic. The Entry Diagnostic ($3,500) maps the gaps. Business Development executes the fix.
The problem
Expansions do not fail on the product.
They fail on the structure.
Most manufacturers enter North America the same way. They find a distributor. They hope it moves. They wait.
The product is right. The market is real. But the commercial structure around the product — the channel design, the pricing logic, the outreach, the relationships — was never built properly. And a great product with a broken commercial structure stalls every time.
We have watched it happen for 30 years. The pattern never changes. Expansions do not fail on the product. They fail on the structure.
What we do
InfraLaunchPro builds commercial structure
and then operates it.
We assess your commercial readiness, map the right channels for your product and market, build the outreach engine that fills those channels, open the distributor and contractor relationships, manage the field sales team, and report to your board — weekly, in plain language, with real numbers.
This is not consulting. This is not sales outsourcing. This is a commercial architecture practice that builds the machine and keeps it running.
We open channels. We do not close deals. The commercial machine we build creates the conversations, fills the pipeline, and keeps the distributor relationships active. Your team handles the selling. This distinction determines what the engagement costs, how long it runs, and what you own at the end. It also means the work scales. We can run channel operations for multiple clients simultaneously because we are building and running the machine, not doing the selling.
Who this is for
Owner-led manufacturers, building product makers, and B2B distributors who are entering or scaling in the North American market and need more than a strategy document.
If your product is ready and your pipeline is not, the gap is structural. Structure can be rebuilt.
The three ways we work
Blueprint. Foundation. Engine.
01
The blueprint
Tier 01 — Commercial Architecture
$8,000 – $15,000 CAD
For companies that want to understand the structure before they build it.
We assess your commercial readiness across eight dimensions, map the North American channel landscape for your product, identify the highest-probability entry points, and produce a market entry strategy built on current market intelligence — not theory.
What you get
What you do next: Execute it yourself, or engage us for Tier 2.
02
The foundation
Tier 02 — Channel Build
$18,000 – $28,000 CAD · 90 days
For companies ready to move from strategy to market presence.
We take the Tier 1 blueprint and build the channels. Outreach campaigns written in your voice and deployed to verified, researched contacts. Distributor conversations opened and advanced to the pricing stage. Field sales structure built — the script, the KPI framework, the call list, the reporting cadence. Market intelligence feeding every touch so outreach lands on the right desk at the right moment.
What you get
What you do next: Continue with Tier 3, or take the built system and run it yourself.
03
The engine, running
Tier 03 — Channel Operations
$5,500 – $10,000 CAD · month
For companies that want the machine managed while their team handles the selling.
Everything in Tier 2 on an ongoing basis. We manage the outreach engine, keep the contact lists fresh and verified, write the weekly reports to your head office, manage the field sales person against their KPIs, escalate opportunities when they reach the pricing stage, and add new channels as the business grows.
What you get
What you do next: Your team handles the conversations the machine opens. We handle everything that builds and runs the machine.
What makes this different
We track this market daily at InfraMarketNews. Housing starts, steel prices, tariff changes, who is expanding, who is building new facilities, who just signed a new contract. Every outreach campaign we run is triggered by real market intelligence. Every contact we reach has been verified. Every email we send opens with something real about their business.
This is not a spray-and-pray outreach service. It is a precision commercial development program run by people who have been building these channels for 30 years.
Begin here
Your commercial structure is either working
or it is not.
The free NARE assessment tells you which — and where the gaps are. Eight dimensions, straight answers, follow-up within 48 hours.